Consumer Targeting:

•Age: J. Crew targets its products towards 18-35 year olds.

•Class: Their target customer is a member of the upper-middle class and higher.

•Race: Their products tend to be marketed towards the Caucasian segment of the population.

•Gender: Both men and women are targeted though the women’s  product assortment is greater.

•Family life cycle: J. Crew targets single women and men, career men and women, and families with children.