Control

Strengths:

•The website is organized with tabs both vertically and horizontally which break down the site into men’s, women’s, kid’s, shoes jewelry, wedding and factory. Along the side tabs such as New Arrivals and look books are featured.

•The consumer has full control when navigating due to the clearly defined categories along the top of site.

•As consumers maneuver though the site, the tabs remain on each page in order to make navigation to another department easy.

•Once you click on a tab it brings you to a separate page where the marketing is featured for that department. From there, you can chose which category within the department you would like to browse.

•Each classification in the department is broken down into a sub class for example boy’ t-shirts are broken down into striped tees, layering tees, basics tees, polos and graphic tees.

Weaknesses:

•The site has a lot of information and tabs on their homepage which can be a bit overwhelming.

•The fact that you have to enter the department tab to browse categories is a bit unnecessary. It would be much more efficient to have a drop-down box when you wave your mouse over the department tab.

•You can only navigate by price in the sale area which makes browsing more time consuming for customers looking for a specific price point.