Digitalization

Strengths:

•J.Crew’s homepage has extremely rich content including look books and gift guides.

•They shoot many of their white items on a black background to show the details.

•J.Crew uses extremely high quality images.

•They often post videos such as “J.Crew Goes to Italy” which explain their sourcing practices.

Weaknesses:

•The website is extremely busy, the homepage currently has 6 look books for customers to browse which may be overwhelming.

•Many companies are currently using tools such as digital fitting rooms, where customers can see what the clothes would look like on them while shopping online. J.Crew does not offer this.

•J.Crew offers many customization options such as tailoring and monogramming but offers no way for consumers to see their finished product. A digital image would be very helpful.