Addressability 

Strengths:

•J.crew’s website offers consumers a chance to view and purchase their entire collection including, men’s, women’s and children’s apparel, shoes and accessories which may not be available at all locations.

•Customers can easily navigate the website through clearly defined tabs and add desired products to their shopping cart.

•Product dimensions and design details such as sizing, textile and special product information can be found on each garment’s page.

•Exclusive item’s not found in any stores, are also available on the web including petite sizes.

•If you are looking for ideas (travel, look-books, etc) or a piece of apparel from an advertisement, their homepage has all their most recent marketing.

Weaknesses:

•There is a lot of text, which can make navigating for a specific product a little difficult.

•Customers interested in viewing online but purchasing in store may be surprised to find their item is an online exclusive.