Interactivity

Strengths:

•A live chat pop-up box is available if you need help from a personal shopper.

•When customers click on an item, they will notice similar or suggestive items also appear below with a caption, “Customers Also Love.”

•Customers have the option to “Like” and “Pin” products they chose to directly from the site.

•Customers can also set their email preferences, check gift card balances and catalogue preferences.

Weaknesses:

•The site offers a lot of customizable products including monogramming but does not offer customers the opportunity to see what the finished product would look like.

•A virtual fitting room would also be helpful, especially for products that are exclusive to online.