Aesthetic

•The J.Crew website communicates their brand image of updated classic style with a playful edge.

•J.Crew uses a clean modern aesthetic focused around a black and white color theme. This allows the product to be the main focus and pop of color.

•The use of numerous different fonts adds a vintage and fun vibe to what would otherwise be a cold design.

• Extremely large, crisp and quality images draw the consumers attention directly to the product.

•Their homepage has 7 vertical tabs and 10 horizontal tabs all leading to different pages. This can be a little overwhelming for shopper.

•Each product page has side, front and back views of the product.