Integrated Marketing Campaign

•This marketing campaign will be published in national fashion magazines such as Vogue and Elle. Also, it will be featured as the cover of the J.Crew Style Guide and site homepage.

•This campaign will be published on all of J.Crew’s social media pages.

•Due to the fact that customers can find the J.Crew Style Guide in-stores, this campaign will also have a presence in brick and mortar locations.

•While this ad is directed more towards our electronic presence, it features product also available in stores therefore driving traffic there as well.

•By simply going onto J.Crew.com, “liking” or “following” J.Crew on any of their social media platforms, consumers will have the opportunity to view new collections before anyone else.

•J.Crew will also use social shopping, where consumers can purchase new products directly from Facebook and Twitter creating a convenient and seamless shopping experience.

Bench Marks

•People love exclusivity. They will be drawn to the fact they will be able to see new product before anyone else.

•We will be able to measure success through the increase in site visits, followers and likes.

•Based on the amount of items purchased through our social shopping campaign we will also be able to measure success.

•J.Crew launched a similar campaign with a “hot air balloon” theme in January 2013 which was extremely successful. We hope to recapture this success with a similar marketing aesthetic