J.Crew Brand Analysis
By Andrew Comolli
Sunday, May 5, 2013
Merchandise Assortment
J.Crew’s assortment is broken down into 8 main categories:
•Men
•Women
•Kids
•Shoes
•Swim
•Wedding
•Sale
•Factory
•Jewelry
Within Each category, customers find sub classifications and then further sub classifications for example:
•Men - Shirts – Oxford Shirts
Sub Classes Include:
•Pants
•Shirts
•Sweaters
•Shorts
•Swim
•Suiting,
•Shoes
•Accessories
•Underwear
J.Crew carries numerous collections, which are separated onto their own pages, these include:
•Bridal
•J.Crew Collection
•Ludlow Men’s Suit Shop
•The Liquor Store
J.Crew’s Price Points
•J.Crew’s average price point is $115.45 according to research done by statcrunch.com
Other Product Specifications:
•J.Crew offers sizing charts to convert sizes and get exact product measurements.
•The country in which the product was produced is also listed.
No comments:
Post a Comment
Newer Post
Older Post
Home
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment